How to Make Money with Medium Medium and Substack are two powerful platforms for writers and content creators to monetize their work.
How to Make Money with Medium :
Each offers unique ways to earn revenue by sharing valuable content with a dedicated audience. Whether you’re an established writer or just starting, both platforms can help you turn your words into a consistent income stream.
1. Understanding Medium and Substack
Medium is a popular blogging platform where writers can share articles on diverse topics. It offers a Partner Program that pays writers based on reader engagement and membership referrals.
Substack is an email newsletter platform where creators deliver content directly to subscribers. Writers earn money by offering free or paid subscriptions and providing premium content to paying readers.
Both platforms allow writers to build an audience, share their expertise, and generate income in various ways.
2. Monetizing with Medium
a) Join the Medium Partner Program
The primary way to earn money on Medium is through the Partner Program. Writers are paid based on the time members spend reading their articles and by referring new subscribers.
Steps to Join:
- Create a Medium account and publish quality content consistently.
- Apply for the Medium Partner Program (available in supported countries).
- Earn money when Medium members read your content and when you refer new subscribers.
Tips for Success:
- Write on trending and evergreen topics to attract more readers.
- Use engaging headlines and images to capture attention.
- Share your Medium posts on social media to expand your reach.
- Focus on reader value and storytelling to increase reading time.
b) Leverage Affiliate Marketing
Medium allows writers to include affiliate links within their articles. This strategy lets you earn commissions by promoting relevant products or services.
Best Practices for Affiliate Marketing on Medium:
- Disclose affiliate links for transparency.
- Recommend products that align with your audience’s interests.
- Use storytelling to integrate affiliate promotions naturally.
3. Monetizing with Substack
a) Offer Paid Subscriptions
Substack allows you to charge readers for access to exclusive content. You can offer a mix of free and paid posts to attract new subscribers while providing value to paying readers.
How to Start:
- Create a Substack account and set up your newsletter.
- Decide on pricing (monthly or annual subscriptions).
- Publish valuable content and promote your newsletter.
Effective Strategies:
- Offer free content to showcase your expertise.
- Provide bonus content or special insights for paid subscribers.
- Use social proof, like testimonials, to encourage subscriptions.
b) Utilize Sponsorships and Ads
As your Substack audience grows, brands may pay you to promote their products or services in your newsletters.
How to Get Sponsors:
- Build a substantial and engaged subscriber base.
- Reach out to brands relevant to your audience.
- Offer clear sponsorship packages (e.g., sponsored posts, ad placements).
4. Growing Your Audience on Medium and Substack
a) Consistent Content Strategy
Consistency is crucial when building an audience on both platforms. Develop a content calendar to maintain a regular posting schedule.
b) Cross-Promotion
Leverage your social media accounts, personal website, and other platforms to promote your Medium and Substack content. Cross-promotion helps increase visibility and attract new readers.
c) Engage with Your Audience
Respond to comments, emails, and feedback to foster a loyal reader community. Engaged audiences are more likely to support your work through subscriptions or referrals.
5. Key Differences Between Medium and Substack
| Feature | Medium | Substack |
|---|---|---|
| Content Type | Articles | Email newsletters |
| Monetization | Partner Program, Affiliate Links | Paid subscriptions, Sponsorships |
| Audience Control | Medium’s algorithm-based reach | Direct control over audience |
| Best For | Bloggers and long-form writers | Newsletter creators and niche experts |
6. Combining Medium and Substack for Maximum Revenue
Use both platforms to diversify your income and expand your reach. Publish general-interest content on Medium while using Substack for in-depth, premium content. This hybrid approach maximizes both readership and revenue potential.
7. Benefits of Making Money with Medium and Substack
- Low Barrier to Entry: Start with minimal upfront investment.
- Flexible Income Streams: Earn through memberships, subscriptions, and affiliate links.
- Creative Freedom: Write about topics you are passionate about.
- Scalability: Grow your income as your audience expands.
FAQ
1. Can you make a full-time income on Medium and Substack?
Yes, many writers earn full-time incomes by consistently publishing quality content and engaging with their audience.
2. Which platform is better for beginners?
Both are beginner-friendly, but Medium is easier to start with due to its built-in audience. Substack offers more control but requires building a subscriber list.
3. How much does it cost to start on Medium and Substack?
Both platforms are free to join and publish. Substack takes a 10% cut from paid subscriptions, and Medium pays you based on member engagement.
4. How often should I post on Medium or Substack?
Consistency is key. Aim for at least one quality post per week to build and maintain audience engagement.
5. What types of content perform best?
On Medium, in-depth guides, personal stories, and thought leadership articles perform well. On Substack, niche insights, exclusive analysis, and regular updates attract subscribers.
Conclusion
Making money with Medium and Substack requires dedication, strategic content creation, and audience engagement.
By leveraging both platforms’ strengths, you can develop diverse revenue streams while sharing your expertise. With consistent effort and a clear content strategy, you can turn your writing into a profitable online business.
